In the spring of 2023, Busch Light announced the return of their nationwide marketing campaign to reintroduce their fishing cans and beer packaging for yet another year. The best part is they always print their beer cans with various fish species so you can put them in your Beer Can Fishing cooler and reel in a cold one.
Origin of the "Catch One. Win Big." campaign
Their roots with Major League Fishing date back to 2012 when they became the official sponsor of the organization. With the newly formed partnership they also launched the first campaign to rebrand their packaging and can labels with actual fish. This was a fun way to appeal to anglers and get their brand embedded with the outdoors. Their campaigns have included radio spots, online videos, digital/social content, experiential and retail activations. Aligning with the brand's current "Here's to Earning It" tagline, each element will reinforce that Busch is the perfect reward for those who work hard – whether their line just snapped after a long battle with a trophy fish or they're frying up their catch at the end of a day on the lake.
The successful campaign promotions have changed over the years offering such giveaways as the ultimate fishing getaway with pro fisherman and seven time Angler of the Year, Kevin VanDam. They have taken advantage of social media by hiding 100,000 golden cans in their beer cases and asking consumers to tag their brand in a photo if they find one. They typically select 4 styles of fish to feature on their labels and in past years have even aligned those fish with the origin of their trip giveaways, such as:
- Red Drum in Venice, Louisiana
- Largemouth Bass in Lake St. Clair, Michigan
- Cutthroat Trout in Montana
- Sockeye Salmon in Kenai River, Alaska
Last year, in 2022, they offered the fish designs in 26 states which is being expanded this year to all 50 states. Busch Light is now deeply rooted in the DNA of the outdoors and it will be hard to find a season when they don't offer camouflage/blaze orange hunting cans, ice fishing or fish on their labels during their respective times of the year.