New to the canned hard lemonade world in June, 2022 was the introduction of Simply Spiked Lemonade variety packs. These fizzy beverages offer both 5% alcohol and 5% real juice that was squeezed, then concentrated. Simply is a brand you may not associate with alcoholic beverages or drinking games because they have been around as a fruit juice company since 2001.
They are owned by Coca-Cola and got their start with fresh Florida orange juice before expanding into other flavors like lemonade, fruit punch, peach, smoothies and even a mixology line. Their iconic logos feature vibrant colors that match natural fruits and intentionally simple messaging about mother nature. It has propelled the brand to Coca-Cola's second highest selling beverage behind Coke itself.
Simply Spiked Lemonade - national campaign launch
In summer of 2022 they partnered with Molson Coors to roll out a national campaign dubbed, "Let's Get Juicy." This partnership has been leveraged in the past to create Topo Chico hard seltzer and Fresca Mixed over the last couple years. We have to thank them because their skinny cans are a great addition to a Beer Can Fishing drinking game during a hot summer day. Our custom lid tops snap right on so you can hook one and reel it right out of an ice cold cooler.
Molson’s chief marketing officer Michelle St. Jacques called Simply Spiked a “big opportunity” for the juice brand. In Coca-Cola’s press release, she stated, “now, we have a huge opportunity to leverage the power of Simply — a brand known for great flavor — to disrupt the full-flavor alcohol segment in a way that’s never been done before.”
Simply Spiked Lemonade flavors:
- Signature Lemonade: Bright and refreshing, this flavor brings the classic Simply Lemonade flavor to the alcohol world with a perfect balance of sweet lemonade and fresh lemony tartness.
- Strawberry Lemonade: Ripe, jammy strawberries blend with classic lemonade flavors for a tart finish.
- Blueberry Lemonade: This flavor blends ripe blueberry notes with the lemonade flavor for a unique and light flavor.
- Watermelon Lemonade: Juicy and sweet, this flavor blends watermelon’s classic summer taste with a bright lemon juice balance.
Simply Spiked Peach - national campaign launch
With the success of the lemonade flavors that were introduced last year, in 2023 the company decided to expand the product line and introduce a new variety pack with flavored peach drinks. These were released just in time for warm weather in March with the new campaign named, "It's Getting Juicy(er)." One aspect of the new marketing strategy is the partnership with comedian Ron Funches, offering to help deliver late night "Juicy Calls" to a lucky few legal-age drinkers by texting in a peach emoji.
Simply Spiked Peach flavors:
- Signature Peach: With refreshing hints of fruity sweetness, you're in for a juicy ride.
- Mango Peach: Escape to the tropics with Mango Peach, where the taste of sweet mango and juicy peach come together for a fresh finish. Get ready to feel the sun because you're on island time.
- Strawberry Peach: Ah paradise. Strawberry Peach offers a perfect blend of flavor that will fire up those taste buds on a hot day or as you're getting ready for a night out.
- Kiwi Peach: An island adventure, Kiwi Peach is packed with those refreshing flavors your taste buds are longing for. With the taste of peach and subtle hint of kiwi, every sip will take you on a new adventure.
If you are ready to give these a try, they offer a product finder so you can see where they hit the shelves in your area.
